Common Prediction Market Launch Mistakes

Problem: Users cannot trade due to empty order books and high spreads

Solution: Provide initial liquidity from your own funds or through market makers before launch

Problem: Users don't understand how to trade and leave

Solution: Test UX with real users, simplify interface, add onboarding

Problem: Few events or irrelevant to audience

Solution: Study what trades on Polymarket/Kalshi, add current events, follow news

Problem: Legal issues, account blocks, fines

Solution: Consult lawyers, choose right jurisdiction, use licensed solutions

Problem: Lose 70%+ potential traffic

Solution: Launch with responsive web version, develop native apps in parallel

Problem: Users choose competitors with lower fees

Solution: Start with low/zero fees to attract users, increase gradually

Problem: Users distrust platform, negative reviews

Solution: Automate payouts, settle within 24 hours after event

Problem: No organic growth, users don't return

Solution: Build Discord/Telegram, engage users, grow community

Problem: Settlement disputes, trust loss

Solution: Use objective sources, decentralized oracles, clear rules

Problem: Resources scattered, nothing done well

Solution: Start with one niche (crypto, politics), achieve product-market fit, then expand